Why the Blue Cows? Blue cow is a metaphor that Jo uses in her business and life. Many years ago Jo and her husband Steve were stressed in their brick and mortar business. At their wit's end, they took a day off and watched a cartoon with their young son. The cartoon was about a cow. Not only was she different from the other cows because she was blue in colour but she was also dynamic, optimistic and wanted more from her life. It sounds ridiculous but the cartoon made Jo and Steve realise that they were not being blue cows in their business. They had been settling and they decided to stop that and ‘become blue cows’. This was the start of their business transformation. They turned their business around and went on to create a 7 figure business that could run with or without them using what they call ‘The Blue Cow Way’. This technology has now been used by hundreds of business owners and thousands of their team members to grow an awesome business from the inside out. You will hear Jo talking a lot about being a blue cow. It is a message she is passionate about. If you're a Practice Owner, please click here to head over to our specific Practice Owner programme.